Behavioral Finance

Behavioral-FinanceThe cyclical investment process which consists of information procurement, stock picking, and selling investments among others is full of obstacles. If the markets rise and the stock exchanges record highs, business magazines report on these success stories. However, not all companies perform well. These success stories capture the imagination of the amateur investors.

Some investors based on the media report would invest in the bull trend. The performance is grossly overestimated. Investors are also a victim of the stimulation. They invest a huge amount in a distinct stock which could result in a cluster risk. Thereby, they could lose all the investment.

Often investors assess information based on the time taken for recall. Often, alternatives are considered.

Investors are influenced by several biases:

Confirmation Bias

It denotes the procedure of obtaining specific information to support the opinions or interpret the facts in line with our expectation. Investors want authentication for the inferences. They evade key opinions/reports.

Availability/Attention Bias

The attention bias explains that products, organizations, and issuers often highlighted in the media would be evoked expeditiously by investors when they seek a viable investment. Negative information is not looked at.

Home Bias

Data reflects that investors tend to purchase stocks from organizations in the country of location. The stocks appeared to be reliable as investors frequently heard the organization’s name.


Investors’ do not depend on fundamental factors for decision making. Instead, they usually base the decision on the price at which the stock was purchased. The purchase price is the anchor that leads to illogical decisions.

Myopic Loss Aversion

Often, investors are afraid of losses. If they evaluate the stock performance, they would immediately feel they have lost money and sell all the things. A long-term perspective would be advisable

Mental Accounting

Several private investors make mental projections that are not financially feasible. Usually, losses acquired are perceived discretely from paper losses

Representativeness Bias

A brief duration of positive returns on the financial markets would make us believe things have changed forever. They conclude on a result quickly, on the basis of inaccurate information.

A segment of behavioral finance that has developed is in the area of cultural research. Behavior varies across cultures. Cultural finance delivers a vital foundation for internationally operating banks.

Behavioral finance has not only established a long list of obstacles, it has also created authentic diagnostic methods and viable solutions for averting them. Again, behavioral finance incorporates research from the neurofinance.

Normal finance, based on the premise of effective markets and the maximization of statistical data implies that investing is connected to mathematics. However, behavioral finance has highlighted the importance of people. Behavioral finance has developed methods that can assist investors in identifying errors while identifying the suitable portfolio.

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